RADIO, 1915-2015
“Fighting to Stay Free” #199...January 2016
And
now, ladies and gentlemen…
…did you ever wonder how much has changed –
or not – from when radio began, to now?
ORIGIN
OF PROGRAMMING
1915:
All from station studios or broadcaster’s homes
1935:
Most from national network studios
1965:
Most from station studios
2015:
Still mostly from station studios, but moving back toward national
HOSTS
1915:
Not necessary, as most early stations in test mode
1935:
Not as necessary, except for network announcers and local pickup time
1965:
A must for all stations all day, except for some automated FM
2015:
Necessary in drive times, arguably expendable elsewhere
LIVE
PROGRAMMING:
1915:
All live
1935:
Most live, some network programs recorded for broadcast
1965:
Most live and locally originated, few recorded or live network programs.
2015:
Most live but not necessarily locally originated, many recorded short-form
programs for weekdays and multiple-hour for weekends
USE
OF MUSIC
1915:
Almost entirely music content
1935:
Part of network programming, as live performances vs. recorded, while recorded
music fills non-network time or featured on non-network affiliate stations
1965:
Almost entirely music content on AM and FM, with news and talk formats just
beginning
2015:
Mostly music on FM, while AM features non-music content such as
talk/news/sports
USE
OF LIVE MUSIC
1915:
Rare except for solo performances
1935:
Almost nightly on network radio programs
1965:
Common on FM, initially for classical and folk genres, later for rock as
progressive/free-form FMs (and syndicated live rock programs) flourish
2015:
Rare except for solo performances
CHIEF
PURPOSE OF RECORDED MUSIC
1915:
Filling time
1935:
Filling time between network programming, or program content on smaller
non-affiliated stations
1965:
Reflecting - and creating - popularity
2015:
Legitimizing popularity
NEWS
CONTENT
1915:
None
1935:
Daily reports/coverage but newspapers rule, which would change during World War
II
1965:
Hourly reports and immediacy rivaling newspapers and television
2015:
Mostly on News-formatted and AM stations, rivaled by cable and Internet’s
anytime-availability
TALK
1915:
Well, there was talk-ing.
1935:
Still not yet a ‘conversation medium,’ which would also change during World War
II, primarily in overnights.
1965:
Rise of the format with syndicated night hosts and local hosts in major
markets, covering all topics
2015:
Primarily politically-driven, but also lifestyle-driven on mostly FM morning
programs
SPORTS
1915:
None
1935:
Coverage of major events like World Series, heavyweight boxing and Kentucky
Derby
1965:
Full-season coverage of local teams
2015:
See 1965, add sports talk and network coverage
LOCAL
CONTENT
1915:
That’s all there was, if any content at all
1935:
Minimal to the point of eventual FCC regulations to expand on it
1965:
Plenty, even down to the music, where regional hits happened, and FCC regulations
spurred more by limiting FM simulcasting
2015:
Not enough, with national news and music programming compromising localness
SYNDICATED
CONTENT
1915:
None
1935:
None, with network dominance
1965:
Some talk shows, soon to be music with American
Top 40 in 1970
2015:
Available in virtually all dayparts. Today’s network radio.
SERVING
THE PUBLIC
1915:
Even then, important
1935:
Mandate of the then-new FCC, but not necessarily of network-affiliated stations
1965:
Required of all stations, with even top 40 stopping for public service programs;
NPR forms in 1970
2015:
No longer required
NECESSITY
INDEX
1915:
Not relevant
1935:
Highest ever, especially during the Depression and being the only immediate
audio medium
1965:
Still high, positioned as car, bedroom and personal companion, and music source
2015:
Perhaps lowest ever, with younger consumers not even owning a radio, preferring
alternate music sources online
What
does it all mean? I leave that to you.
Shameless
plug section
N-N-N-N-Nineteen: that thing with Rich Appel,
which tries to bring back radio as it was (and never was) closest to the 1965
column above, is now heard every week on 19 stations in two continents. But all
you have to know is, it’s easy to listen to just about anytime every weekend. A
when/where/how-to-listen guide, along with everything else you’d ever want to
know – and some things you probably don’t – is at http://www.thatthingshow.com/. If
you’re already tuned in, thanks for being an Applehead.
Click.
Rich Appel is a talented and experienced writer about the
radio and music industries. He's written Hz So Good since 1996, and written for
Billboard since 2011. His services are available for your publication or
website. Contact Rich at richappel1@optimum.net.